Melbourne Cup Carnival Wrap!
It’s hard to believe another Melbourne Cup Carnival is done and dusted! As the official coffee partner of the Victoria Racing Club, we were so honoured and excited to be back on track and better than ever at this year’s Melbourne Cup Carnival. What a huge 4 days serving 262,000 racegoers their caffeine fix, and it wouldn’t be a party without our signature espresso martinis of course.
Team St Remio served coffee with style across the whole track…from our caravan, to LANDMARK by Lexus, and our brand new Mr Black x St Remio café/bar. With another 23 machines across the whole track, we brought our A-game to ensure thousands of racegoers had their fix at every corner, serving up a whopping 20,000 cups of coffee.
Our brand new shipping container wrapped up at the Melbourne Royal Show in October and made its way straight to Flemington Racecourse as we geared up to turn it into a fabulous café and bar. Collaborating with the iconic Mr Black to bring a caffeine & espresso martini fix right in the centre of the action. Click to watch!
In the Birdcage, we were so honoured to partner with Lexus Australia once again as a collaborator in this year’s LANDMARK by Lexus. Serving up our new St Remio x Lexus ‘CRAFTED’ blend, created for Lexus Australia, and soon to be available to Lexus dealerships Australia-wide. This full-bodied, bespoke blend was made even more delicious served in ceramicist Samuel Gordon’s handcrafted crockery. It was an honour to be alongside other amazing collaborators such as architect Koichi Takada, bartender of the year Priscilla Leong, renowned chef Luke Mangan & florist Katie Marx in bringing this year’s LANDMARK by Lexus to life, under the theme ‘close to the source’. Click for a glimpse!
We worked with our friends at Coffee Machine Emporium to deliver a seriously stunning, custom F18 with a wood-finish that honoured a ‘sourced from nature’ feel, in line with this year’s theme. Click here to check it out.
A huge thank you to our partners and to our amazing team for helping us bring this activation to life, and cheers to another successful Melbourne Cup Carnival! Until next year!